ACCJ Journal "Getting The Seal of Approval"


ACCJ Journal

Reprinted from the ACCJ Journal, April 2014 "Getting The Seal of Approval" by Julian Ryall

“We are a new brand and Japan was the country we had in mind when we designed our health bars,” said Peter Guyer, chief executive officer of Toosum Healthy Foods LLC, which takes its name from the old English word “toothsome” [temptingly tasty].

“The health bars are low in sugar and although we only launched in September, we wanted to come here early to establish a presence,” Guyer said.

The gluten-free and non-GMO bars are high in fiber and contain no preservatives, making them ideal for everyone, including professionals in need of a healthy snack and mothers making school lunches for their children, Guyer explained.

According to Guyer, this sector of the food market is worth $12 billion a year worldwide and is growing at a remarkable 12 percent a year, making it a hugely attractive proposition.

“We have appointed a distributor and we are attracting interest from a retailer. We really think that Japan could be a $1 million-a-year market for us within the next three years,” he added.


We know you’re careful about what you eat at meal times—lots of veggies, healthy protein, complex carbs. But snack time can be tricky because many “healthy” snack bars out there are loaded with sugar and calories or packed with preservatives and other ingredients concocted in a lab, not a kitchen.

Say Hello to Toosum!